We’re thrilled to announce that our in-store communications campaign for the M&S Food x ZOE Gut Shot has scooped up three awards this year:
Gold for Campaigns/Advertising at the London Design Awards.
Silver in the Promotional category at the same event.
Bronze at The Drum Marketing EMEA Awards for Design/Brand excellence.
We've also added a Highly Commended trophy to the shelf, winning second place in the POP/POS category at the Creative Retail Awards.
We’re especially proud of the M&S Food x ZOE Gut Shot project. It was a compelling challenge with the opportunity for creative flexibility, and we had an outstanding working relationship with our client.
M&S wanted the Gut Shot to stand out as the definitive health drink, especially during the January slump. Our task was to grab attention and clearly explain what the Gut Shot is all about. Our campaign’s vibrant colours, playful fruit cut-outs, and bold splashes of the drink visually showcase the product. The design communicates that the drink is bold, energising, and makes you feel full of life. Check out the full case study here.
In store, we complemented this branding with engaging copy to highlight the Gut Shot’s benefits. We featured large images of ZOE’s Professor Tim Spector to lend credibility and used bottle-shaped signage to guide customers to the product.
Sharry Cramond, Marketing Director, M&S Food and Masterbrand and Director of Loyalty, M&S said, “The ZOE POS has set a new gold standard for launching in-store. It's blown everyone away!”
Great design starts the conversation with curious customers. With the Gut Shot campaign, we made sure the branding conveyed the product's essence. And that’s what great design is all about, right?
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