M&S Clothing & Home needed a kick in the wardrobe. While the Foodhalls were flying after our refresh, the fashion spaces needed some love. Our challenge was to turn a tired shopping experience into something fresher, more inspiring and designed to make the modern mainstream customer stop and shop.
Putting every idea to the ROAR test
We created a framework to keep every decision focused: Relevant – does it work for M&S? Ownable – can M&S make it uniquely theirs? Authentic – does it feel true to M&S? Remarkable – will it get people talking?
A flagship with space to shine
The 10,000 sqm flagship gave us the perfect playground to show what M&S fashion could be – not following the crowd, but creating an experience with the confidence to stand apart.
Giving every range its moment
We broke the space into distinct, bite-sized sections, giving each range its own personality and moment in the spotlight while making sure everything worked together as one cohesive store.
Stripping back to stand out
We took the visual identity back to basics with bold typography, clean design and messaging that pops. A simple, flexible toolkit made it easy to apply across the store while still having enough personality to turn heads.
A family of fashion brands
We created distinct identities for key ranges including The Edit, Denim Shop and Trouser Studio. Each had its own personality and purpose while still feeling unmistakably part of the M&S family.
Giving fashion its mojo back
We transformed the flagship into a more confident, contemporary fashion destination, bringing stories like ‘Look Behind the Label’ to life and giving M&S’s mainstream fashion offer the space to shine.
The new identity did more than refresh the store – it gave M&S Clothing & Home its mojo back. Bold, confident and full of style, it set a fresh direction for the brand and a new standard for how it shows up on the high street.
M&S Clothing & Home
From tired to inspired
Anna Braithwaite
Marketing Director
"The Whippet team has worked hand in hand with our in-house M&S team at speed, with precision, a can-do attitude and great flexibility. What was most incredible was their expertise and vision to drive the concept further than we anticipated, but all the time balanced perfectly with patience and collaboration."