M&S Clothing & Home
From tired to inspired
Following the success of our M&S Foodhall renewals store concept, we were asked to give Clothing & Home a much-needed makeover for the modern mainstream customer… starting with the launch of the new 10,000 sqm flagship store.
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We created a clear strategic positioning with an ambitious goal: be less like sheep, and get ready to ROAR.
Relevant: Was this new identity relevant to M&S?
Ownable: Could M&S own this new identity?
Authentic: Was it true to the wider M&S vision and brand?
Remarkable: Would it inspire both M&S and its customers?
With a bold typeface, clean design and eye-catching messaging – simplicity lay at the heart of the new identity. We created mini identities to give high-profile ranges more standout in store... The Edit, Denim and Trouser Studio to name a few. We also brought our stories of sustainability to life through Look Behind the Label. Every element was designed to disrupt and set a stylish new standard for the future of Clothing & Home.
“The Whippet team has worked hand in hand with our in-house M&S team at speed, with precision, a can-do attitude and great flexibility. What was most incredible was their expertise and vision to drive the concept further than we anticipated, but all the time balanced perfectly with patience and collaboration”
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Anna Braithwaite
Marketing Director, M&S
