Tesco Mobile
Creating consistency across a retail giant
The challenge: Tesco Mobile needed more than an agency – they needed brand guardians. Since their 2007 rebrand, our mission has been clear: maintain absolute consistency across their vast communication landscape while keeping the brand fresh in a fiercely competitive telecom market. But, like any brand, they needed to evolve on their journey.
Our approach: Holistic brand stewardship
1. All-access coverage
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From in-store materials to welcome packs, staff tools to digital screens – by controlling every touchpoint, we eliminate the fragmentation that kills brand consistency.
2. Peak performance planning
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Tackling high-pressure seasonal periods with military precision, creating promotional materials that make the latest tech and deals impossible to resist.
3. Evolution,
not revolution
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Regular audits and workshops identify customer journey improvements before problems emerge, keeping Tesco Mobile ahead of the curve without losing its identity.
The solution:
Consistently excellent retail experiences
Setting rules: Created robust template systems with clear guidelines to transform communications – making consistency simple and brand errors rare.
Seasonal firepower: Deployed adaptable frameworks for promotional peaks that showcase the latest deals while maintaining perfect brand coherence and driving sales without diluting identity.
Staff empowerment: Empowered colleagues with tools to connect with customers, turning every interaction into a brand-building moment.
Digital experience integration: Ensured digital touchpoints deliver the same punch as physical ones – creating a seamless brand experience whether customers swipe, click, or walk in.
Future-forward development: From everyday communications to their "store of the future" concept, we encouraged Tesco Mobile to innovate without losing its familiar voice.
The results:
Enduring brand strength
Our partnership has created a Tesco Mobile brand that customers instantly recognise – whether they're in-store, online, or unboxing a new device. Our systematic approach to brand guardianship has built lasting customer trust through consistently excellent experiences across all touchpoints.
“Tesco Mobile has always maintained its supermarket value credentials – something we've helped supercharge from the very beginning.
We like to think of ourselves as trusted sidekicks in their mission, and this partnership has only strengthened over time.”
Gary White, Senior Creative Artworker, Whippet