We don’t know about you, but we’re starting to get in the Christmas spirit. After a busy 2022 ‘tis the season to start winding down with a mince pie (or two) and take a look at all the festivities on the high street.

From eye-catching designs to bold typography to Noël-inspired palettes – it’s certainly been a Christmas to remember. So, sit back, have a glass of fizz and read on for our Christmas round-up.

Have you ever walked into a shop and felt completely lost? A lack of signage, unclear messaging or an overwhelming amount of clutter could leave you wandering the aisles, fed-up and flustered, in search of that elusive ingredient on your shopping list (what aisle do they keep the breadcrumbs anyway?)

Someone walks into a store. Maybe they buy something. Or just browse. Or they come in with a list and leave with a basket full of impulse buys.

Want to know why? Here are five things that make a customer tick and will make or break an effective retail experience.