Tile Giant
Big name, even bigger ambitions
The challenge: Tile Giant was ready to live up to its name. With major expansion plans and a new hard flooring range in the works, their brand needed to match their ambitions. The old identity? Not quite hitting the mark. Time to give one of the UK's leading tile retailers a brand that could flex its muscles.
Our approach: Building stronger foundations
1. Double duty strategy
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First up, cracking the code for two different audiences. Trade customers want speed and simplicity. Retail customers want inspiration and ideas.
2. Clear position
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Landed on "Walls and floors, covered." Simple, confident, and does exactly what it says on the tin. Sometimes the straightforward answer is the right one.
3. System thinking
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Created a brand system that could handle everything from in-store inspiration to trade accounts, without breaking a sweat.
The solution:
Making a giant impact
Colour coding: Developed a new system that makes shopping easier. Whether you're looking for kitchen tiles or trade services, you'll know where to go.
Two-track messaging: Built dual-purpose communications that speak the right language to the right audience. Inspiration for home improvers, convenience for traders.
Tone of voice: Gave Tile Giant a voice that's warm but punchy. Professional enough for the trades, friendly enough for everyone else.
Visual identity: Created a look that's as smooth as their tiles. Modern, clean, and ready to scale.
Store experience: Transformed the shopping journey to make it clearer, simpler, and more inspiring for everyone who walks through the door.
The results:
Standing tall
The new brand doesn't just look good – it works hard. Ready for expansion, ready for new product lines, and ready to take on the competition.
Just like a giant should.
“It’s been great working with the Whippet team on our new store format. Lots of creative ideas and so rewarding seeing all the proposals come to life. I'm very happy with the results. Thank you, all!”
Kamila Swiatecka, Marketing Director, Tile Giant