To most people, a store is just a place to buy things. For Olivia Wilde, it’s the ultimate testing ground where brand strategy meets reality. Having worked client-side at Tesco Mobile before crossing over to the agency world at Whippet, Olivia knows exactly what it takes to turn commercial goals into creative work that people care about. Seeing the retail world from both sides of the curtain has shaped her approach to client relationships. We caught up with Olivia to talk abo

We're welcoming Amy Stone to Whippet as Business Director. With 15+ years leading retail and shopper marketing for brands like Tesco, PepsiCo, and stadium-filling sports brands, Amy brings serious experience and a lot of energy. We caught up with her to talk about retail, leadership, and what drew her to Whippet. Q: What first drew you to retail marketing? A: I started in large-format print and kept thinking, "I want to be on the other side where the exciting stuff happens."

Meet Daniel Clatworthy, Senior Designer at Whippet. He shares his take on balancing trends with timeless appeal, and the importance of first impressions in graphic design.

Design isn't just about making things look good – it's about solving problems, telling stories, and creating real connections. That's...